Here it is. The part of the application where you can sing in your own voice.
Your application essay is your chance to:
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Made You Look! There isn’t one. Like life, success here comes in many forms.
But, also like life, what you say has to be relevant. Your essay readers have seen four years of grades, pored over your test scores, decoded the clichés in your letters of recommendation and a lucky few have interview reports. The essay gives you a chance to (a) insert some color to the black and white case for your admission; and(b) give the reader some new information about the context of your life. Your essay has to deepen what the admissions office knows about you as an individual and what besides Mandarin or molecular motion you bring to the table.
They’re human; they know what risks feel like. Often, they can admit a B student who can persuade them of their passions with more confidence than an insipid valedictorian.
So, you have two jobs. Give your readers more insight into your motivations and make those motivations feel compelling.
First, tell them the formative experiences that shine a light into you as a person. They don’t have to be happy ones. They have to be vivid, they have to be concrete and they have to be true. If you’re relating the facts and, most important, telling them what it continues to mean for you, you’ve done the first job.
Second, address what you will bring to that campus. Not any campus, theirs. If you’ll be an outlier there, celebrate it. Point out how your other qualities will enrich their campus. Your readers will read 20 to 40 essays that day. Don’t make them guess where you fit in. They might guess you don't.